Project · 04
CBRE
An atmospheric identity for the world's leading real estate advisor
An atmospheric identity for the world's leading real estate advisor
CBRE Group's Asia Pacific headquarters in Singapore served as the canvas for a proprietary brand atmosphere. For the world's leading real estate advisor, the workplace is itself a demonstration of what considered space can be.
The brief was to translate the industry giant's philosophy of responsible, human-centric real estate into a sensory layer — one that enhances the spatial experience and reinforces brand equity across the work environment, felt by every employee, client, and visitor who moves through it.
We treated the headquarters as a brand environment first and an office second. The scent was composed to read as human and grounded — an atmosphere that makes the space feel cared for, supports focus and wellbeing across the working day, and quietly signals the brand's values to anyone who enters. Spatial experience, reinforced; brand equity, made tangible in the air.
"A headquarters is the clearest statement a company makes about itself. We made part of that statement something you breathe."
Aaliyah Hamdoon · Founder, LASCENTING